Guest writer: Jamie Cheng
Whether you own a blog for your business or planning to start one, you may already be familiar with content marketing. Or perhaps you want to develop an effective strategy to implement straight away.
Developing your own content strategy from scratch isn’t that complicated. You can hire content marketers and experts to help you.
There’s no need to be flooded with countless templates, or excel sheets, or data.
This article will help you create a content marketing strategy easily. And here are some statistics to get you started.
#1 Develop your business persona
Defining your persona is the number 1 key step. Your website content needs to tap into the emotions of your readers. And how do you do this?
By making it so relevant – it speaks to your reader’s inner voice.
You can get a good idea of the personality traits, demographics, and other important details of your business persona through several platforms.
The voice and tone of your brand needs to be consistent on each platform. This marketing strategy is key to a successful content planning.
Quora is an “in-your-face” platform – where you can do research about your target audience. What are they interested to know? What are they constantly asking?
Simply do some keyword research on what’s relevant to your business.
Take advantage of online surveys
Plenty of companies have done online surveys. And you can take advantage of relevant statistics they’ve shared in the public. Those numbers are enough to create a decent persona that’s both accurate and unbiased.
Conduct your own surveys
If you want a more detailed way to frame your blog, you can setup participants to generate data and information. This will take time and research. So consider incentivizing people who contribute and take time to do the survey.
Creating a survey of your own can also help build your authority. And it will help you produce quality content for your customers.
Then incorporate case studies to your content strategy. Case studies help avoid mistakes. And eventually avoid consequences.
Social Media Groups
People normally share interesting stories to relevant Facebook or LinkedIn groups. When you try to engage people on social media groups, you’ll be surprised how comments and shares start your marketing breakthroughs.
#2 Define the ultimate goal for your content planning
After nailing the defined persona, this allows you to know your target audience even better. Then you’ll gain insights about the end point of your content planning.
And this is where editorial calendars are useful.
Here are some goals for content planning:
- Become an expert and build authority in your field
- Build traffic using keywords
- Build backlinks to increase website rankings
- Generate leads
For example, if you’re selling organic health supplements, use keywords like “organic supplements for kids”, or “organic supplements vs. pharmaceutical products”.
Grow your traffic with specific keyword research
Knowing your niche and persona will help in selecting specific keywords around your content strategy.
Using the example above, ‘organic supplements’ is the targeted keyword. When you create several articles using this keyword alone, this may increase your traffic flow.
Show the different sides of that one simple keyword. So the search engines can analyze what your business is about. And this is how you improve your SEO. And get more traffic.
Trying to fight the big players with keywords like ‘organic supplements’ alone will be insanely hard. But when you use long-tailed keywords like “organic supplements for kids”, it can be more effective.
Build backlinks to increase your website ranking
How do you get backlinks?
Getting backlinks isn’t the easiest thing to do because you’ve got to create the content first – then market it like it’s the last hot pie on a cold winter’s day.
You must reach out to popular websites, bloggers, or influencers. And ask them to link back content on your site.
Another method you can do is to guest blog. And if you’re just starting out, this is slightly difficult. But it will pay off in the future.
Generate leads with content marketing
Create content to help others. So you can achieve your content goals.
“In short, your content should be about how your readers can benefit from it.”
Visualize this simple flowchart:
Content creation – Share – Get more website traffic – Promote your lead magnet – Get subscribers
#3 Content Audit
Research shows that people who keep track of their calorie intake tend to find more success in reaching their health and fitness goals.
This is almost similar when doing a content audit. By simply keeping track of your content. And analyzing what works and what doesn’t based on certain metrics.
And when you’re doing content marketing, you do this in combination with content auditing. There are several templates you can use for content auditing.
Once things in your business start to take flight and gain traction, you can fill out the templates and conduct a systematic content audit.
Content marketing strategy is simple yet difficult because it’s always a chicken-and-egg situation when you’re starting out.
The rule of thumb is: Plan – Create content – Market – Record it
Rinse and repeat, then audit.
Author: Jamie Cheng
“Now, it’s Our Goal.”
Jamie Cheng is a health enthusiast with a background in nutrition, health and wellness. She loves helping B2C health businesses grow by formulating actionable content strategies, as well as adding some humor to professionally-written health articles.